Our Story

About Shri Velle Jewellers

25+ years of crafting excellence — now operating from our premier facility in Faridabad to the world's finest markets.

Est. 1998

A Legacy Born in Faridabad

Founded in 1998 by Rachna Bansal & Surender Jain in Faridabad, Shri Velle Jewellers began as a small family boutique with a big dream — to bring the finest Indian fashion jewelry craftsmanship to the world.

Over 25 years, we've grown from a 5-member artisan team to a 200+ strong manufacturing facility, specialized in premium artificial and AD (American Diamond) jewelry. We proudly serve over 500 wholesale and retail clients across 40+ countries.

Today, we are a leading GJEPC registered fashion jewelry exporter and a trusted partner to global retailers and premium fashion brands looking for high-quality, handcrafted Indian designs.

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Shri Velle Jewellers — Workshop Artisans
Our Manufacturing Unit

Faridabad, Haryana — 15,000 sq.ft facility with 200+ skilled artisans.

200+
Artisans
15K
Sq.Ft Plant
6
Certifications
10K+
Designs
Purpose

Mission & Vision

🎯

Our Mission

To manufacture and export world-class Indian jewelry that blends ancient artisanal traditions with modern design sensibilities — delivering value, trust and beauty to buyers worldwide. We aim to be India's #1 jewelry export brand, recognized for quality and reliability.

🔭

Our Vision

To make Indian jewelry a benchmark of global luxury — available to buyers from New York to Tokyo, from Dubai to London. We envision a future where every Shri Velle piece is a symbol of Indian heritage, craftsmanship and excellence on the global stage.

💎

Our Core Values

✦ Quality First ✦ Integrity ✦ Innovation ✦ Sustainability ✦ Global Mindset ✦ Customer Trust
How We Make

Our Manufacturing Process

1
Design & CAD

Our in-house design team creates 3D CAD models, ensuring precision and symmetry for every fashion jewelry piece.

2
Mold & Casting

High-precision rubber molds and vacuum casting are used to create the base alloy structure with intricate details.

3
Stone Setting

Expert artisans micro-set high-grade CZ, AD, and semi-precious stones to achieve a AD (American Diamond)-like sparkle and finish.

4
Electro-Plating

Multi-stage 1-gram premium, rhodium, or antique plating is applied with anti-tarnish coating for long-lasting durability.

5
Quality Control

100% manual QC inspection for stone security, plating uniformity, and finishing quality before final dispatch.

6
Skin Testing

Random batch testing to ensure all jewelry is lead-free, nickel-free, and hypoallergenic for international markets.

7
B2B Packaging

Export-ready packaging in branded boxes with anti-tarnish pouches, moisture absorbers, and secure cartons.

8
Global Shipping

Coordinated international shipping via DHL/FedEx with complete documentation for seamless customs clearance.

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Years of Experience
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Skilled Artisans
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Global B2B Clients
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Export Countries
Our Journey

Key Milestones

1998

Founded

Shri Velle Jewellers established in Faridabad with 5 artisans and a dream.

2005

First Export

Began exporting to UAE & UK markets. First international buyer relationship established.

2010

GJEPC Registration

Registered with Gem & Jewellery Export Promotion Council of India.

2015

ISO Certification

Achieved ISO 9001:2015 certification for quality management systems.

2025

500+ Global Partners

Reached 500+ B2B clients across 40+ countries with ₹50 Cr+ annual export revenue.

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Join our growing network of 500+ international jewelry buyers and retailers.

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